When creating your brand for Jewellery shoppers, there are a few things to consider.
1-Demand and Supply
Many people are struggling to pay their monthly bills and may not have anything left to buy that piece of stone or metal. This reduces the overall demand in the market. A store owner should be able to consider all levels of incomes and come up with a variety of quality products and services to suit each and every individual needs and means.
It is important that each product feature be associated with the corresponding benefit to the consumer. Remember, price becomes an issue in absence of value. Fixing the price depends on a variety of circumstances: the supplier price, the location, the quality and price material the product is made of, the way it is made, the quantity purchased, the shipping and handling fees, taxes etc..
A brand can be created by giving a unique value to the consumer. Accept to loose at the beginning of your business but build relationships with as many consumers as you can. Accept to give away free stuff and increase your visibility. When you have built your relationships, offer a better deal, accept a minimal profit margin. By doing this, you may attract a great number of buyers into your store. When you sell more, you can afford to sell for less.
Build your brand also by guiding the consumer through the selection and buying processes and all the way to the usage of the product or service you provide.
For example, you bought that necklace you have always wanted and now you want to check your garment for a matching dress on a special occasion. You are confused and you don’t know which one to choose.
A product description on the e-commerce store and a blog post may be the place to visit to find out some ideas about wearing your jewellery. The blog post page should be a forum where you can share your experience and best practices with other shoppers as well.
Jewellery stores may be concentrated in big cities and consumers for smaller cities and villages may not have access to the jewellery stores with a variety of products.
With the expansion of Mobile Internet Services in the World, including but not limited to Mobile banking and Mobile purchasing, this is the right time to advertise quality products and services to the Whole World through Internet Marketing Services.
Understanding of the store uniqueness, what you bring to the market that was lacking before is crucial.
It is the responsibility of each and every store to create, develop and maintain a unique brand that differentiate it from competitors.
Complaint resolution is another area where you can create and reinforce your brand. Each complaint should be recorded and resolved to client satisfaction in the spirit of developing and maintaining long term relationships. If the complaint results from manufacturer’s proceedings, a warranty for refund or replacement should be given to the client.
The complaints occurrence level should alert the e-commerce owner to take adequate measures to reduce complaints or even cut ties with the suppliers who are generating more complaints.
All the marketers claim to have quality products and exceptional services. These claims need to be supported by facts and constant independent surveys should be conducted to evaluate the level of customer satisfaction.
The best e-commerce business has the responsibility to research each available product quality, quantity, price and delivery. As a consumer, I want the best quality and sufficient quantity at the best price.
Time is money. If a store can do the research for me and present me with the product I need at the right price, not only will I buy, but also will I tell a friend. This creates a ripple effect for a business and can cause it to thrive very quickly.
The piece of jewellery you buy is an expression of the person you are, the unique You. If you are buying for someone else, you still need that piece of jewellery to be a bridge that unites both of you. You want that bridge to be genuine, motivating, strong, beautiful and everlasting.
The quality of products and Services, the prompt delivery and the Spirit of giving value to the World has to be the number one priority. Profit comes second and is the obvious reward for the job well done.